HBO’s standalone streaming service HBO Now is experiencing the dragon bump: Downloads of HBO Now’s app for iOS and Android more than quadrupled on the day of the Season 7 premiere of “Game of Thrones” on July 16, and stayed on that level for multiple days, according to new data from app performance measurement specialist App Annie.
HBO Now saw more than 500,000 combined downloads across Apple’s App Store and Google Play during the week following the premiere, according to App Annie.
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HBO Go, the network’s authenticated streaming app for existing cable subscribers, also saw a big lift, with downloads more than tripling the day of the season premiere and the two following days compared to the previous 30-day average. This was true both in the U.S., as well as globally, since HBO Go is also available in a number of other countries where HBO is part of the cable line-up.
What’s more, “Game of Thrones” also helped HBO generate some real money from in-app subscriptions. In-app revenue tripled on the day of the season premiere compared to the average daily revenue during the 30 days prior to the premiere.
Thanks to paying new subscribers, the HBO Now app even ranked third on the charts for overall combined iOS and Android app revenue on July 16, surpassing all other apps but the immensely popular two games “Candy Crush Saga” and “Clash of Clans”. Before the premiere, it had ranked 11th.
And here’s another tidbit showing how big of an impact the show had on HBO Now in particular: In June, the app ranked 29th for combined downloads among entertainment apps across Google Play and Apple’s App Store. In the week of Jul 16 – July 22, HBO Now shot up to become the 15th most-downloaded app across all apps in both app stores, period.
Summers span decades. Winters can last a lifetime. And the struggle for the Iron Throne begins. Based on the bestselling book series by George R.R. Martin and created by David Benioff and D.B. Weiss.
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IF YOU'RE: A BEGINNER
What’s all the fuss about winter coming? With the final season fast approaching, now is the perfect time to finally start Game of Thrones. Here are five reasons why.
IF YOU'RE: A DEEP DIVER
Eight seasons can be hard to keep straight. Let the Viewer’s Guide help: Tell it where you are in the series and explore recaps, videos and images.
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IF YOU'RE: LOOKING FOR MORE
Stocked with interviews, storyboards, prop photos and facts from seasons past, use Making Game of Thrones to go deeper inside the epic series.
IF YOU'RE: A BEGINNER
What’s all the fuss about winter coming? With the final season fast approaching, now is the perfect time to finally start Game of Thrones. Here are five reasons why.
IF YOU'RE: A DEEP DIVER
Eight seasons can be hard to keep straight. Let the Viewer’s Guide help: Tell it where you are in the series and explore recaps, videos and images.
IF YOU'RE: CATCHING UP
From Jon to Tyrion, go behind the scenes of these characters' biggest moments from Seasons 1-7.
IF YOU'RE: LOOKING FOR MORE
Stocked with interviews, storyboards, prop photos and facts from seasons past, use Making Game of Thrones to go deeper inside the epic series.
Behind the Scenes
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Designer Barrie Gower gets into the show's time-consuming but incredible use of prosthetics.
Stunt Coordinator Rowley Irlam describes the work that goes into creating a “dynamic frame of action” for every epic moment in the series.
Camera operator Sean Savage shares what he’s loved about being behind the camera for 8 seasons.
VFX producer Steve Kullback and supervisor Joe Bauer explain the challenges and fun of pushing the boundaries of special effects.
Designer Barrie Gower gets into the show's time-consuming but incredible use of prosthetics.
Stunt Coordinator Rowley Irlam describes the work that goes into creating a “dynamic frame of action” for every epic moment in the series.
Camera operator Sean Savage shares what he’s loved about being behind the camera for 8 seasons.
VFX producer Steve Kullback and supervisor Joe Bauer explain the challenges and fun of pushing the boundaries of special effects.
When you take on Jason Momoa (Khal Drogo), you better know what you’re getting into. Game of Thrones co-creators Benioff and Weiss share a fun story from the early days of GoT. Learn vray 5srw free download. Watch the Backstory.
GoT Documentary Director Can Never Watch the Show the Same Way Again
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The Last Watch filmmaker Jeanie Finlayshares insights into her process and how spending the shoot has changed how she engages with the series.
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Fight the Dead From Game of Thrones in Virtual and Mixed Reality
Ready to step into Westeros like never before? Two immersive experiences await at AT&T stores.
Find out who's joining Naomi Watts and what else you need to know.
GoT Documentary Director Can Never Watch the Show the Same Way Again
The Last Watch filmmaker Jeanie Finlayshares insights into her process and how spending the shoot has changed how she engages with the series.
Costume Designer Michele Clapton Receives 'Designing Women' Honor
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The Game of Thrones artist was an honoree at this year’s New York Women in Film & Television event.
Fight the Dead From Game of Thrones in Virtual and Mixed Reality
Ready to step into Westeros like never before? Two immersive experiences await at AT&T stores.
Find out who's joining Naomi Watts and what else you need to know.
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